/* Make Me A Proposal — landing page. See DESIGN.md + BUILD-CONTRACT.md.
   Owns index.html visuals only. Tokens live in app.css. */

.on-light { background: var(--paper); color: var(--text); }
.band-tint { background: var(--paper-tint); color: var(--text); }

/* ---- v2 accent word: colored roman, never italic ---- */
.accent { color: var(--pine); font-style: normal; }
.band-dark .accent { color: var(--sage); }

/* ---- eyebrow index number ---- */
.eyebrow-num {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: .875rem;
  letter-spacing: .02em;
  color: var(--pine);
  opacity: .55;
  margin-right: .5em;
}
.band-dark .eyebrow-num { color: var(--sage); opacity: .7; }

/* ---- premium button sizing + arrow nudge ---- */
.btn-lg { font-size: 1.1875rem; padding: 20px 36px; min-height: 62px; }
.btn-sm { font-size: 1rem; padding: 11px 18px; min-height: 44px; gap: 7px; }
.btn-ico { display: inline-flex; }
.btn-ico svg { width: 1.05em; height: 1.05em; }
.btn-arrow .btn-ico { transition: transform .2s ease; }
.btn-arrow:hover .btn-ico { transform: translateX(4px); }
.btn:focus-visible { outline: 3px solid var(--sage); outline-offset: 3px; }
a:focus-visible, summary:focus-visible { outline: 3px solid var(--sage); outline-offset: 3px; border-radius: 4px; }

/* ---- Reveal, progressive-enhancement safe ----
   Content is VISIBLE by default (beats app.css .reveal opacity:0). Only when
   landing.js adds .js-anim to <html> do we hide-then-reveal on scroll, so a
   JS failure or a static capture never leaves the page blank. */
.reveal { opacity: 1; transform: none; }
.js-anim .reveal { opacity: 0; transform: translateY(18px); }
.js-anim .reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .js-anim .reveal { opacity: 1; transform: none; }
}
@media print {
  .js-anim .reveal { opacity: 1 !important; transform: none !important; }
}

/* ---- shared doc-frame: scaled iframe of an 850x1100 proposal ----
   Placeholder styling so an empty/missing iframe still reads as a document. */
.doc-frame {
  --scale: 0.28;
  width: calc(850px * var(--scale));
  height: calc(1100px * var(--scale));
  border-radius: var(--radius-doc);
  overflow: hidden;
  background: var(--card);
  border: 1px solid var(--line);
  position: relative;
}
.doc-frame iframe {
  width: 850px;
  height: 1100px;
  border: 0;
  transform: scale(var(--scale));
  transform-origin: top left;
  pointer-events: none;
  background: var(--card);
}
/* subtle letterhead hint behind a blank iframe */
.doc-frame::before {
  content: "";
  position: absolute;
  inset: 14% 16% auto 16%;
  height: 3px;
  border-radius: 2px;
  background: var(--line);
  opacity: .8;
  z-index: 0;
}

/* ======================= NAV ======================= */
.nav {
  position: absolute;
  top: 0; left: 0; right: 0;
  z-index: 40;
  background: transparent;
  padding: 22px 0;
}
.nav-inner { display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand {
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 11px;
  line-height: 1;
  white-space: nowrap;
}
.brand-mark {
  width: 40px; height: 40px;
  flex-shrink: 0;
  background: var(--on-dark);
  border-radius: 11px;
  padding: 6px;
  box-shadow: 0 2px 10px rgba(0,0,0,.28);
}
.brand-word { display: inline-flex; align-items: baseline; gap: .32em; }
.brand-a {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 1.4rem;
  color: var(--on-dark);
  opacity: .62;
  letter-spacing: -.01em;
}
.brand-b {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.4rem;
  color: var(--on-dark);
  letter-spacing: -.02em;
}
.nav-links { display: flex; gap: 30px; }
.nav-links a {
  font: 500 .9375rem/1 var(--font-ui);
  color: var(--on-dark-body);
  text-decoration: none;
  transition: color .15s ease;
}
.nav-links a:hover { color: var(--on-dark); }
.nav-cta { display: flex; align-items: center; gap: 20px; }
.nav-login {
  font: 600 .9375rem/1 var(--font-ui);
  color: var(--on-dark);
  text-decoration: none;
}
.nav-login:hover { color: var(--sage); }
.nav-start { padding: 12px 22px; min-height: 44px; font-size: .9375rem; }

/* ======================= HERO ======================= */
.hero {
  position: relative;
  padding: 148px 0 0;
  background:
    repeating-linear-gradient(to bottom, transparent 0 55px, rgba(169,199,155,.045) 55px 56px),
    radial-gradient(120% 90% at 82% 8%, rgba(169,199,155,.12), transparent 60%),
    var(--ink);
  overflow: hidden;
}
/* faint ledger margin rule down the left of the copy column */
.hero-copy { position: relative; }
.hero-copy::before {
  content: "";
  position: absolute;
  left: -34px; top: 8px; bottom: 8px;
  width: 1px;
  background: linear-gradient(to bottom, rgba(169,199,155,.4), rgba(169,199,155,.06));
}
@media (max-width: 1240px) { .hero-copy::before { display: none; } }
.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 48px;
  align-items: center;
  padding-bottom: 92px;
}
.hero-copy { max-width: 560px; }
.hero h1 { margin: 22px 0 0; }

/* ---- rubber stamp: inked impression, SVG-distressed edges ---- */
.hero-stamp {
  display: inline-flex;
  flex-direction: column;
  align-items: center;
  gap: 4px;
  text-transform: uppercase;
  color: var(--sage);
  border: 2.5px solid rgba(169,199,155,.8);
  border-radius: 10px;
  padding: 12px 20px 11px;
  transform: rotate(-3.5deg);
  position: relative;
  filter: url(#stampink);
  opacity: .94;
}
.hero-stamp::after {
  content: "";
  position: absolute;
  inset: 3.5px;
  border: 1px solid rgba(169,199,155,.45);
  border-radius: 6px;
  pointer-events: none;
}
.stamp-l1 { font: 700 .84rem/1 var(--font-ui); letter-spacing: .13em; }
.stamp-l2 { font: 600 .66rem/1 var(--font-ui); letter-spacing: .22em; opacity: .85; }

/* ---- signature underline under the accent ---- */
.sig-wrap { position: relative; display: inline-block; white-space: nowrap; }
.sig-underline {
  position: absolute;
  left: -1%; bottom: -.16em;
  width: 103%; height: .3em;
  overflow: visible;
  pointer-events: none;
}
.sig-underline path {
  fill: none;
  stroke: var(--sage);
  stroke-width: 6;
  stroke-linecap: round;
  opacity: .9;
}
.js-anim .sig-underline path {
  stroke-dasharray: 620;
  stroke-dashoffset: 620;
  animation: sigdraw 1s cubic-bezier(.65,0,.35,1) .55s forwards;
}
@keyframes sigdraw { to { stroke-dashoffset: 0; } }
@media (prefers-reduced-motion: reduce) {
  .js-anim .sig-underline path { stroke-dasharray: none; stroke-dashoffset: 0; animation: none; }
}
.hero-sub {
  margin: 24px 0 0;
  font-size: 1.1875rem;
  line-height: 1.55;
  color: var(--on-dark-body);
  max-width: 480px;
}
.hero-actions { margin: 34px 0 0; display: flex; flex-wrap: wrap; gap: 14px; }
.hero-actions .btn-paper { box-shadow: 0 16px 38px rgba(0,0,0,.38); }

/* ---- document-footer meta row (replaces plain trust line) ---- */
.hero-meta {
  margin: 26px 0 0;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  row-gap: 10px;
  font: 500 .9rem/1.3 var(--font-ui);
  color: var(--on-dark-body);
}
.hero-meta span { display: inline-flex; align-items: center; gap: 8px; }
.hero-meta span + span::before {
  content: "";
  width: 1px; height: 15px;
  background: rgba(169,199,155,.32);
  margin: 0 16px;
}
.hero-meta svg { width: 15px; height: 15px; color: var(--sage); flex-shrink: 0; }

/* ---- fanned proposal stack ---- */
.hero-art { position: relative; min-height: 440px; }
.doc-fan {
  position: relative;
  width: 100%;
  height: 100%;
  min-height: 440px;
  display: flex;
  align-items: center;
  justify-content: center;
}
.doc-fan .doc-frame {
  --scale: 0.34;
  position: absolute;
  border-color: rgba(169,199,155,.22);
  box-shadow: none;
  will-change: transform;
}
.doc-fan .fan-1 {
  z-index: 3;
  transform: rotate(-3deg) translate(-6%, 6%);
  animation: floaty 7s ease-in-out infinite;
}
.doc-fan .fan-2 {
  z-index: 2;
  transform: rotate(5deg) translate(30%, -10%);
  animation: floaty 8.5s ease-in-out infinite .4s;
}
.doc-fan .fan-3 {
  z-index: 1;
  transform: rotate(11deg) translate(58%, -2%);
  animation: floaty 9.5s ease-in-out infinite .8s;
  opacity: .96;
}
@keyframes floaty {
  0%, 100% { translate: 0 0; }
  50% { translate: 0 -12px; }
}

/* ---- delivered stamp pinned to the front cover ---- */
.fan-badge {
  position: absolute;
  z-index: 5;
  left: 7%;
  bottom: 21%;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  transform: rotate(-5deg);
  background: var(--ink-2);
  border: 1px solid rgba(169,199,155,.5);
  color: var(--sage);
  font: 600 .78rem/1 var(--font-ui);
  letter-spacing: .09em;
  text-transform: uppercase;
  padding: 11px 15px;
  border-radius: 999px;
  box-shadow: 0 16px 34px rgba(0,0,0,.4);
  animation: floaty 8s ease-in-out infinite .2s;
}
.fan-badge svg { width: 14px; height: 14px; flex-shrink: 0; }

/* ---- mid-page CTA strip (after how / before-after / examples) ---- */
.mid-cta {
  margin-top: 46px;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 18px;
  flex-wrap: wrap;
  text-align: center;
}
.mid-cta p { font: 500 .9rem/1.4 var(--font-ui); color: var(--muted); }
@media (max-width: 640px) {
  .mid-cta { margin-top: 34px; }
  .mid-cta .btn { width: 100%; }
}

/* ======================= YOUR DESK (dashboard shot) ======================= */
.desk { padding: 96px 0 100px; }
.desk h2 { color: var(--on-dark); }
.desk .section-lead { color: var(--on-dark-body); }
.desk-shot {
  border-radius: 16px;
  overflow: hidden;
  border: 1px solid rgba(169,199,155,.28);
  box-shadow: 0 30px 80px rgba(0,0,0,.45);
  background: var(--ink-2);
}
.desk-chrome {
  display: flex;
  align-items: center;
  gap: 7px;
  padding: 12px 16px;
  background: var(--ink-2);
  border-bottom: 1px solid rgba(169,199,155,.16);
}
.desk-chrome span { width: 10px; height: 10px; border-radius: 999px; background: rgba(169,199,155,.25); }
.desk-chrome em {
  font: 500 .8125rem/1 var(--font-ui);
  font-style: normal;
  color: var(--on-dark-body);
  background: rgba(255,255,255,.06);
  border-radius: 999px;
  padding: 7px 14px;
  margin-left: 10px;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.desk-shot img { display: block; width: 100%; height: auto; }
.desk-cta { margin-top: 30px; display: flex; align-items: center; gap: 18px; flex-wrap: wrap; }
.desk-cta p { font: 500 .9rem/1.4 var(--font-ui); color: var(--on-dark-body); }
@media (max-width: 640px) {
  .desk { padding: 64px 0 68px; }
  .desk-shot { border-radius: 12px; }
  .desk-cta .btn { width: 100%; }
}

/* ======================= MARQUEE (light strip) ======================= */
.marquee-strip {
  background: var(--paper);
  padding: 34px 0 36px;
  border-bottom: 1px solid var(--line);
}
.marquee-label {
  font: 600 .75rem/1 var(--font-ui);
  text-transform: uppercase;
  letter-spacing: .16em;
  color: var(--muted);
  margin-bottom: 24px;
}
.marquee {
  display: flex;
  gap: 0;
  overflow: hidden;
  width: 100%;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
}
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track {
  display: flex;
  align-items: center;
  gap: 60px;
  padding-right: 60px;
  list-style: none;
  flex-shrink: 0;
  animation: marquee 46s linear infinite;
}
.marquee-track .ml {
  display: inline-flex;
  align-items: center;
  white-space: nowrap;
}
.marquee-track .ml img {
  height: 30px;
  width: auto;
  max-width: 168px;
  object-fit: contain;
  filter: grayscale(1);
  opacity: .62;
  mix-blend-mode: multiply;
  transition: filter .25s ease, opacity .25s ease;
}
.marquee-track .ml:hover img { filter: grayscale(0); opacity: 1; }
.marquee-track .ml .ml-txt { display: none; }
.marquee-track .ml.noimg .ml-txt {
  display: inline-block;
  font: 600 1.0625rem/1 var(--font-ui);
  color: var(--ink);
  opacity: .55;
  letter-spacing: -.01em;
  transition: opacity .25s ease;
}
.marquee-track .ml.noimg:hover .ml-txt { opacity: .9; }
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-100%); }
}
@media (prefers-reduced-motion: reduce) {
  .marquee-track { animation: none; }
  .marquee { flex-wrap: wrap; justify-content: center; gap: 22px 40px; }
  .doc-fan .doc-frame { animation: none; }
}

/* ======================= SECTION SCAFFOLD ======================= */
.on-light, .band-tint { padding: 104px 0; }
.how { padding-top: 96px; }
.examples { padding-bottom: 84px; }
.why { padding-top: 84px; }
.section-head { max-width: 640px; margin: 0 0 52px; }
.section-head .eyebrow { display: block; margin-bottom: 14px; }
.section-lead {
  margin-top: 16px;
  font-size: 1.125rem;
  color: var(--muted);
  line-height: 1.55;
}

/* ======================= HOW IT WORKS ======================= */
.steps {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 26px;
}
.step {
  position: relative;
  padding: 30px 26px 30px;
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius-card);
  overflow: hidden;
}
/* oversized outlined ghost numeral, cropped behind the card content */
.step-num {
  position: absolute;
  top: -0.28em; right: 0.06em;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 8.5rem;
  line-height: 1;
  color: transparent;
  -webkit-text-stroke: 1.4px rgba(37,84,59,.16);
  z-index: 0;
  pointer-events: none;
  letter-spacing: -.04em;
}
.step-icon {
  position: relative;
  z-index: 1;
  display: inline-flex;
  color: var(--pine);
}
.step-icon svg { width: 30px; height: 30px; }
.step h3 {
  position: relative;
  z-index: 1;
  font: 600 1.1875rem/1.3 var(--font-display);
  letter-spacing: -.01em;
  color: var(--text);
  margin: 18px 0 8px;
}
.step p { position: relative; z-index: 1; font-size: .9688rem; color: var(--muted); line-height: 1.55; }

/* ---- industries chip row ---- */
.industries { margin-top: 54px; text-align: center; }
.industries-label { display: block; margin-bottom: 18px; }
.chips {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  justify-content: center;
}
.chips li {
  font: 600 .875rem/1 var(--font-ui);
  color: var(--pine);
  background: var(--card);
  border: 1px solid var(--line);
  padding: 11px 18px;
  border-radius: 999px;
  white-space: nowrap;
}

/* ======================= CASE STUDY ======================= */
.case { padding-top: 0; }
.case-card {
  display: grid;
  grid-template-columns: .82fr 1.18fr;
  gap: 0;
  border: 1px solid var(--line);
  border-radius: var(--radius-card);
  overflow: hidden;
  background: var(--card);
}
.case-logo {
  position: relative;
  background: var(--ink);
  border-right: 1px solid var(--line);
  display: flex;
  align-items: flex-end;
  justify-content: flex-start;
  padding: 34px;
  min-height: 320px;
  overflow: hidden;
}
.case-photo {
  position: absolute;
  inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  filter: grayscale(.35) contrast(1.02);
}
.case-scrim {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(14,27,20,.30) 0%, rgba(14,27,20,.78) 100%),
    rgba(37,84,59,.24);
  mix-blend-mode: multiply;
}
.case-brand {
  position: relative;
  z-index: 2;
  width: min(180px, 56%);
  height: auto;
  filter: brightness(0) invert(1);
  opacity: .96;
}
.case-doc {
  position: absolute;
  right: -46px;
  bottom: -60px;
  opacity: .9;
}
.case-doc .doc-frame {
  --scale: 0.22;
  transform: rotate(-6deg);
  border-color: rgba(14,27,20,.12);
  box-shadow: 0 12px 26px rgba(14,27,20,.14);
}
.case-copy { padding: 48px 46px; align-self: center; }
.case-copy h2 { margin: 12px 0 18px; }
.case-copy p { font-size: 1.0625rem; color: var(--muted); line-height: 1.6; }
.case-note {
  margin-top: 18px !important;
  font-size: .9375rem !important;
  color: var(--pine) !important;
  font-weight: 500;
}

/* ======================= BEFORE / AFTER ======================= */
.ba .section-head { margin-bottom: 40px; }
.ba-stage { display: flex; justify-content: center; }
.ba-card {
  border-radius: 16px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: var(--ink);
  box-shadow: 0 1px 2px rgba(14,27,20,.06);
  width: min(420px, 84vw);
}
.ba-bar {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 13px 18px;
  background: var(--ink);
  color: var(--on-dark-body);
}
.ba-bar-dot {
  width: 9px; height: 9px; border-radius: 999px;
  background: var(--sage); flex-shrink: 0;
  box-shadow: 0 0 0 3px rgba(169,199,155,.18);
}
.ba-bar-text {
  font: 600 .8125rem/1.3 var(--font-ui);
  letter-spacing: .005em;
  color: var(--on-dark);
}
.ba-wrap {
  --pos: 50%;
  position: relative;
  width: 100%;
  aspect-ratio: 850 / 1100;
  overflow: hidden;
  border: 0;
  background: var(--card);
  user-select: none;
  touch-action: pan-y;
}
.ba-after, .ba-before { position: absolute; inset: 0; }
.ba-before {
  width: var(--pos);
  overflow: hidden;
  border-right: 2px solid var(--paper);
}
.ba-wrap .ba-doc {
  --scale: 1;
  width: min(420px, 84vw);
  height: auto;
  aspect-ratio: 850 / 1100;
  border: 0;
  border-radius: 0;
  background: var(--card);
}
.ba-wrap .ba-doc::before { display: none; }
.ba-wrap .ba-doc iframe {
  width: 850px;
  height: 1100px;
  transform: scale(var(--ba-scale, 0.494));
  transform-origin: top left;
}
.ba-divider {
  position: absolute;
  top: 0; bottom: 0;
  left: var(--pos);
  width: 2px;
  background: var(--paper);
  transform: translateX(-1px);
  z-index: 5;
  pointer-events: none;
}
.ba-handle {
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  width: 46px; height: 46px;
  border-radius: 999px;
  background: var(--ink);
  color: var(--on-dark);
  border: 2px solid var(--paper);
  display: grid; place-items: center;
  cursor: ew-resize;
  pointer-events: auto;
  padding: 0;
  min-height: 0;
}
.ba-handle svg { width: 22px; height: 22px; }
.ba-handle:focus-visible { outline: 3px solid var(--sage); outline-offset: 3px; }
.ba-chip {
  position: absolute;
  bottom: 14px;
  z-index: 6;
  font: 600 .8125rem/1 var(--font-ui);
  padding: 8px 14px;
  border-radius: 999px;
  background: rgba(14,27,20,.82);
  color: var(--on-dark);
  backdrop-filter: blur(3px);
  white-space: nowrap;
}
.ba-chip-left { left: 14px; }
.ba-chip-right { right: 14px; }

/* ======================= EXAMPLES ======================= */
.ex-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 26px; }
.ex-card { overflow: hidden; display: flex; flex-direction: column; background: var(--card); transition: transform .2s ease, box-shadow .2s ease; }
.ex-card:hover { transform: translateY(-3px); box-shadow: 0 14px 30px rgba(14,27,20,.10); }
.ex-doc {
  background:
    radial-gradient(120% 90% at 50% 0%, #16281d, #0d1712);
  padding: 40px 0 0;
  display: flex;
  justify-content: center;
  overflow: hidden;
}
/* stacked-pages: offset blank page edges behind the cover */
.ex-stack { position: relative; display: flex; justify-content: center; }
.ex-page {
  position: absolute;
  top: 0; left: 50%;
  width: calc(850px * 0.30);
  height: calc(1100px * 0.30);
  background: #fbfbf8;
  border: 1px solid rgba(14,27,20,.14);
  border-radius: var(--radius-doc);
}
.ex-page-1 { transform: translateX(-50%) translate(6px, 8px); z-index: 0; }
.ex-page-2 { transform: translateX(-50%) translate(12px, 16px); z-index: 0; opacity: .7; }
.ex-doc .doc-frame {
  --scale: 0.30;
  position: relative;
  z-index: 1;
  border-bottom-left-radius: 0;
  border-bottom-right-radius: 0;
  border-bottom: 0;
  box-shadow: 0 10px 24px rgba(0,0,0,.28);
}
.ex-meta { padding: 24px 26px 26px; display: flex; flex-direction: column; flex: 1; }
.ex-meta-top { display: flex; align-items: baseline; justify-content: space-between; gap: 12px; margin-bottom: 8px; }
.ex-meta h3 { font: 600 1.1875rem/1.25 var(--font-display); letter-spacing: -.01em; color: var(--text); }
.ex-pages {
  font: 600 .75rem/1 var(--font-ui);
  text-transform: uppercase;
  letter-spacing: .04em;
  color: var(--pine);
  background: rgba(169,199,155,.20);
  padding: 5px 10px;
  border-radius: 999px;
  white-space: nowrap;
  flex-shrink: 0;
}
.ex-meta p { font-size: .9688rem; color: var(--muted); line-height: 1.5; }
.ex-view { align-self: flex-start; margin-top: 18px; }

/* featured (wider cleaning) card spans two columns, doc + copy side by side */
.ex-featured { grid-column: span 2; flex-direction: row; }
.ex-featured .ex-doc { flex: 0 0 46%; align-items: flex-start; padding: 44px 0 0; }
.ex-featured .ex-meta { justify-content: center; padding: 40px 40px 40px; }
.ex-featured .ex-meta h3 { font-size: 1.5rem; }

/* ======================= WHY US ======================= */
.why-row {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}
.why-item {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius-card);
  padding: 26px 24px 28px;
  transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;
}
.why-item:hover { transform: translateY(-3px); box-shadow: 0 12px 26px rgba(14,27,20,.08); border-color: rgba(37,84,59,.28); }
.why-icon {
  color: var(--pine);
  display: inline-flex;
  width: 46px; height: 46px;
  align-items: center;
  justify-content: center;
  border-radius: 12px;
  background: rgba(169,199,155,.18);
}
.why-icon svg { width: 26px; height: 26px; }
.why-item h3 { font: 600 1.125rem/1.3 var(--font-display); letter-spacing: -.01em; color: var(--text); margin: 18px 0 7px; }
.why-item p { font-size: .9375rem; color: var(--muted); line-height: 1.5; }

/* ======================= PHOTO DIVIDER ======================= */
.photo-divider {
  position: relative;
  min-height: 340px;
  display: flex;
  align-items: center;
  overflow: hidden;
  background: var(--ink);
}
.photo-divider.no-photo { min-height: 260px; }
.pd-photo {
  position: absolute;
  inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  filter: grayscale(.3) contrast(1.03);
}
.pd-scrim {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(14,27,20,.86) 0%, rgba(14,27,20,.55) 55%, rgba(14,27,20,.30) 100%),
    rgba(37,84,59,.22);
  mix-blend-mode: multiply;
}
.pd-inner { position: relative; z-index: 2; max-width: 620px; padding: 56px 0; }
.pd-kicker {
  font: 600 .75rem/1 var(--font-ui);
  text-transform: uppercase;
  letter-spacing: .16em;
  color: var(--sage);
  margin-bottom: 16px;
}
.pd-line {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(1.5rem, 2.6vw, 2.1rem);
  line-height: 1.24;
  letter-spacing: -.015em;
  color: var(--on-dark);
}

/* ======================= PRICING ======================= */
.free-banner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 26px;
  flex-wrap: wrap;
  padding: 30px 34px;
  background: var(--ink);
  border-color: var(--ink);
  margin-bottom: 26px;
}
.free-copy h3 { font-family: var(--font-display); font-size: 1.9rem; color: var(--on-dark); line-height: 1.1; }
.free-copy p { color: var(--on-dark-body); margin-top: 4px; font-size: 1rem; }
.free-banner .btn { flex-shrink: 0; }
.free-banner .btn-ink { background: var(--paper); color: var(--ink); }
.free-banner .btn-ink:hover { background: #fffdf6; }

.price-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 26px; }
.price-card { padding: 34px 32px 36px; display: flex; flex-direction: column; position: relative; }
.price-featured { border-color: var(--pine); border-width: 1.5px; }
.price-badge {
  position: absolute;
  top: 24px; right: 28px;
  font: 600 .75rem/1 var(--font-ui);
  text-transform: uppercase;
  letter-spacing: .08em;
  color: var(--pine);
  background: rgba(169,199,155,.20);
  padding: 7px 13px;
  border-radius: 999px;
}
.price-name { font: 600 1rem/1 var(--font-ui); color: var(--muted); text-transform: uppercase; letter-spacing: .04em; }
.price-figure { margin: 14px 0 4px; display: flex; align-items: baseline; gap: 8px; }
.price-num { font-family: var(--font-display); font-size: 3.4rem; line-height: 1; color: var(--text); }
.price-per { font: 500 1rem/1 var(--font-ui); color: var(--muted); }
.price-blurb { font-size: 1rem; color: var(--muted); line-height: 1.5; margin: 8px 0 22px; }
.price-feats { list-style: none; display: flex; flex-direction: column; gap: 12px; margin-bottom: 28px; }
.price-feats li {
  position: relative;
  padding-left: 28px;
  font-size: .9688rem;
  color: var(--text);
  line-height: 1.4;
}
.price-feats li::before {
  content: "";
  position: absolute;
  left: 0; top: 2px;
  width: 18px; height: 18px;
  border-radius: 999px;
  background:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 24 24' fill='none' stroke='%2325543B' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E") center / 12px no-repeat,
    rgba(169,199,155,.24);
}
.price-btn { margin-top: auto; width: 100%; }

/* ======================= FAQ ======================= */
.faq-inner { max-width: 780px; }
.faq-list { display: flex; flex-direction: column; }
.faq-list details {
  border-top: 1px solid var(--line);
}
.faq-list details:last-child { border-bottom: 1px solid var(--line); }
.faq-list summary {
  cursor: pointer;
  list-style: none;
  padding: 24px 52px 24px 0;
  position: relative;
  font: 600 1.1875rem/1.35 var(--font-display);
  letter-spacing: -.01em;
  color: var(--text);
  transition: color .15s ease;
}
.faq-list summary:hover { color: var(--pine); }
.faq-list summary::-webkit-details-marker { display: none; }
/* plus/minus: horizontal bar always, vertical bar rotates away on open */
.faq-list summary::before,
.faq-list summary::after {
  content: "";
  position: absolute;
  right: 6px; top: 50%;
  width: 15px; height: 2px;
  border-radius: 2px;
  background: var(--pine);
}
.faq-list summary::before { transform: translateY(-50%); }
.faq-list summary::after { transform: translateY(-50%) rotate(90deg); transition: transform .25s ease; }
.faq-list details[open] summary::after { transform: translateY(-50%) rotate(0deg); }
.faq-list details[open] summary { color: var(--pine); }
.faq-body { padding: 0 40px 26px 0; }
.faq-body p { font-size: 1.0625rem; color: var(--muted); line-height: 1.6; }

/* ======================= CTA BAND (signature page) ======================= */
.cta-band {
  padding: 110px 0;
  background:
    radial-gradient(90% 70% at 50% 0%, rgba(169,199,155,.10), transparent 60%),
    var(--ink);
}
.cta-page {
  position: relative;
  max-width: 720px;
  margin: 0 auto;
  text-align: center;
  padding: 56px 48px 52px;
  border: 1px solid var(--line-dark);
  border-radius: 20px;
  background: linear-gradient(180deg, rgba(255,255,255,.02), transparent);
}
.cta-eyebrow {
  font: 600 .75rem/1 var(--font-ui);
  text-transform: uppercase;
  letter-spacing: .16em;
  color: var(--sage);
  margin-bottom: 20px;
}
.cta-page h2 { font-size: clamp(2.2rem, 4.4vw, 3.4rem); }
.cta-lead { margin: 18px auto 4px; color: var(--on-dark-body); font-size: 1.125rem; max-width: 460px; }
.cta-sign {
  position: relative;
  width: min(320px, 78%);
  margin: 30px auto 30px;
}
.cta-sign-stroke {
  display: block;
  width: 100%;
  height: 64px;
  color: var(--sage);
}
.cta-sign-stroke path {
  stroke-dasharray: 900;
  stroke-dashoffset: 900;
}
.cta-sign-stroke.drawn path {
  transition: stroke-dashoffset 1.8s ease;
  stroke-dashoffset: 0;
}
.cta-sign-rule {
  display: block;
  height: 1px;
  background: var(--line-dark);
  margin-top: 6px;
}
.cta-sign-label {
  display: block;
  margin-top: 12px;
  font: 500 .8125rem/1 var(--font-ui);
  letter-spacing: .04em;
  text-transform: uppercase;
  color: var(--on-dark-body);
}
@media (prefers-reduced-motion: reduce) {
  .cta-sign-stroke path { stroke-dashoffset: 0; }
}

/* ======================= FOOTER ======================= */
.footer { padding: 64px 0 40px; }
.footer-inner {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 30px;
  flex-wrap: wrap;
  padding-bottom: 34px;
  border-bottom: 1px solid var(--line-dark);
}
.footer .brand-a, .footer .brand-b { font-size: 1.3rem; }
.footer .brand-mark { width: 32px; height: 32px; padding: 4px; border-radius: 8px; box-shadow: none; }
.footer-credit { margin-top: 12px; color: var(--on-dark-body); font-size: .9375rem; }
.footer-nav { display: flex; flex-wrap: wrap; gap: 24px; }
.footer-nav a {
  font: 500 .9375rem/1 var(--font-ui);
  color: var(--on-dark-body);
  text-decoration: none;
}
.footer-nav a:hover { color: var(--on-dark); }
.footer-legal { padding-top: 26px; }
.footer-legal p { font-size: .875rem; color: var(--on-dark-body); opacity: .8; }

/* ======================= RESPONSIVE ======================= */
@media (max-width: 960px) {
  .hero-grid { grid-template-columns: 1fr; gap: 20px; padding-bottom: 72px; }
  .hero-art { min-height: 380px; margin-top: 20px; }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .case-card { grid-template-columns: 1fr; }
  .case-logo { border-right: 0; border-bottom: 1px solid var(--line); min-height: 240px; }
  .case-doc { right: -30px; bottom: -50px; }
  .case-copy { padding: 40px 34px; }
  .ex-grid { grid-template-columns: 1fr; max-width: 440px; margin: 0 auto; }
  .ex-featured { grid-column: auto; flex-direction: column; }
  .ex-featured .ex-doc { flex: 0 0 auto; padding: 40px 0 0; }
  .ex-featured .ex-meta { padding: 24px 26px 26px; }
  .ex-featured .ex-meta h3 { font-size: 1.25rem; }
  .why-row { grid-template-columns: repeat(2, 1fr); gap: 20px; }
  .price-grid { grid-template-columns: 1fr; max-width: 460px; margin: 0 auto; }
}
@media (max-width: 720px) {
  .nav-links { display: none; }
  .nav { padding: 14px 0; }
  .nav-inner { gap: 12px; }
  .brand { gap: 8px; min-width: 0; }
  .brand-mark { width: 34px; height: 34px; padding: 5px; border-radius: 9px; }
  .brand-a, .brand-b { font-size: 1.02rem; }
  .nav-cta { gap: 12px; flex-shrink: 0; }
  .nav-login { font-size: .875rem; }
  .nav-start { padding: 10px 15px; min-height: 40px; font-size: .875rem; white-space: nowrap; }
}
@media (max-width: 430px) {
  /* stacked lockup: 'make me a' tracked out to sit flush over 'proposal'
     (0.116em solved against Clash Display so both lines render ~72px) */
  .brand-word { flex-direction: column; align-items: flex-start; gap: 3px; }
  .brand-a { font-size: .72rem; letter-spacing: .116em; line-height: 1; opacity: .7; }
  .brand-b { font-size: 1.04rem; letter-spacing: -.015em; line-height: 1; }
  .nav-cta { gap: 12px; }
  .nav-start { padding: 10px 13px; }
}
@media (max-width: 640px) {
  .hero { padding-top: 96px; }
  .hero-stamp { padding: 10px 16px 9px; }
  .stamp-l1 { font-size: .76rem; }
  .stamp-l2 { font-size: .6rem; }
  .hero-meta { font-size: .9rem; flex-direction: column; align-items: flex-start; row-gap: 12px; }
  .hero-meta span + span::before { display: none; }
  .fan-badge { left: 6px; bottom: auto; top: 4%; font-size: .72rem; padding: 10px 13px; }
  .hero-grid { grid-template-columns: minmax(0, 1fr); padding-bottom: 40px; }
  .hero-copy { max-width: 100%; }
  .hero h1 { font-size: clamp(2.1rem, 9.2vw, 2.75rem); overflow-wrap: break-word; }
  .hero-sub { font-size: 1.0625rem; max-width: 100%; }
  .hero-actions { gap: 12px; }
  .hero-actions .btn { flex: 1 1 auto; }
  .btn-lg { font-size: 1.0625rem; padding: 18px 26px; min-height: 56px; }
  .on-light, .band-tint { padding: 64px 0; }
  .how { padding-top: 60px; }
  .why { padding-top: 56px; }
  .section-head { margin-bottom: 32px; }

  /* HERO: one large tilted cover bleeding off the right, behind the headline */
  .hero-art {
    min-height: 300px;
    overflow: visible;
    margin-top: 10px;
    margin-right: -20px;
  }
  .doc-fan { justify-content: flex-end; min-height: 340px; }
  .doc-fan .fan-2, .doc-fan .fan-3 { display: none; }
  .doc-fan .fan-1 {
    --scale: 0.62;
    position: relative;
    transform: rotate(4deg);
    left: auto; right: -22%;
    animation: none;
    box-shadow: 0 22px 48px rgba(0,0,0,.36);
    border-color: rgba(169,199,155,.28);
  }

  .free-banner { padding: 24px 22px; text-align: left; }
  .free-banner .btn { width: 100%; }
  .cta-band { padding: 66px 0; }
  .cta-page { padding: 40px 24px 40px; }
  .photo-divider { min-height: 280px; }
  .pd-inner { padding: 44px 0; }
  .footer-inner { flex-direction: column; gap: 24px; }

  /* ---------- MOBILE SNAP CAROUSELS ---------- */
  .steps, .why-row, .ex-grid {
    display: flex;
    grid-template-columns: none;
    gap: 14px;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
    margin-inline: -20px;
    padding-inline: 20px;
    padding-bottom: 6px;
    scroll-padding-left: 20px;
  }
  .steps::-webkit-scrollbar,
  .why-row::-webkit-scrollbar,
  .ex-grid::-webkit-scrollbar { display: none; }
  .steps > .step,
  .why-row > .why-item,
  .ex-grid > .ex-card {
    flex: 0 0 82%;
    scroll-snap-align: start;
  }
  .ex-grid > .ex-featured {
    flex: 0 0 82%;
    flex-direction: column;
  }
  .ex-featured .ex-doc { flex: 0 0 auto; padding: 40px 0 0; }
  .ex-featured .ex-meta { padding: 24px 26px 26px; }
  .ex-featured .ex-meta h3 { font-size: 1.1875rem; }
  .step { min-height: 210px; }
  .industries { margin-top: 40px; }
}
